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March 27, 2026
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Q&A

Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Art of Scent's salon table Art of Scent's salon table

 

By Jen King

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Mulberry to resume ready-to-wear with new creative director
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Panerai docks in Osaka’s Hankyu Umeda department store
  7. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  8. Longchamp, France’s Shapers Club form artisanal connection
  9. Swarovski, Ariana Grande release sophomore capsule collection
  10. Poshmark elevates app experience
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