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Apparel and accessories

France’s Vilebrequin asks for shots of vintage swim trunks in ramp-up to special anniversary

April 10, 2020

Swimwear maker Vilebrequin is aiming to engage its housebound audience with a new promo to dredge up nostalgic memories of good days in old swim shorts. Image credit: Vilebrequin Swimwear maker Vilebrequin is aiming to engage its housebound audience with a new promo to dredge up nostalgic memories of good days in old swim shorts. Image credit: Vilebrequin

 

French swimwear maker Vilebrequin, closing in on its 50th anniversary, is running a new promotion to get consumers to send in shots of vintage shorts.

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