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March 20, 2023
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Marketing

Gen Z prefers monetary rewards for sharing personal data

June 15, 2022

Gen Z prioritizes privacy more than other generations. Image credit: FreedromPay Gen Z prioritizes privacy more than other generations. Image credit: FreedromPay

 

By Sarah Ramirez

Gen Z consumers are less likely than other demographics to share their personal information, according to new research.

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  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Hermès is betting on beauty expansion
  3. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Stella McCartney debuts world-first garment made from innovative reflective material
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. 'Valentino Unboxing' upends retail model with 'phygital' activation
  10. Zegna keeps in step with sustainability goals in latest outdoor collection
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China to take largest global tourism market title by 2032: Accor, McKinsey
Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report