Mail
April 2, 2013
By Erin Shea
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
{"ct":"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","iv":"7f1011b29aecdc7bfee004ac3f0d26c5","s":"c6239f6b733df95a"}
Share your thoughts. Click here