Luxury Daily
World’s leading luxury business publication
Oct. 14, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Gucci’s Chime for Change looks to give girls the right to dream
  3. 9pc of US consumers trust text messages from brands: Forrester
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. Luxury brands mark International Day of the Girl
  9. The race to the $22B mobile ads market
  10. Barneys personalizes experience via iBeacon placement
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

FTC introduces new jewelry marketing guidelines to protect quality

December 31, 2015

De Beers' Natural Brilliance campaign De Beers' Natural Brilliance campaign

 

By Staff reports

Thanks to new guidelines proposed by the Federal Trade Commission, luxury jewelers will now shine a little brighter in their marketing campaigns.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Gucci’s Chime for Change looks to give girls the right to dream
  3. 9pc of US consumers trust text messages from brands: Forrester
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
  7. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  8. Luxury brands mark International Day of the Girl
  9. The race to the $22B mobile ads market
  10. Barneys personalizes experience via iBeacon placement
VIDEOS
More Videos

MORE IN Advertising
Lexus explores connection between drivers and design in multichannel effort
DPA campaign focuses on a diamond’s journey
Hennessy toasts to Hispanic Heritage Month with musical partnership
Cartier examines its inspirations in digital journey
Omega plays up James Bond connection in special timepiece
Balmain recruits Kylie Jenner for cosmetics collaboration



RECENT ARTICLES
Day’s wrap: Givenchy, Lladró, Luxury Collection, Gucci, Chinese UHNWIs and Day of the Girl
Gucci leans into skateboarding subculture in portrait project
Lladró cofounder dies at 86

Givenchy goes all-American for US ecommerce launch
Luxury Collection to make Saudi Arabian debut in 2020
Number of Chinese ultra-affluents dips as wealth grows: Hurun