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Feb. 26, 2020
  1. Day's wrap: Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  2. Rolls-Royce builds community, content and experiences with new Whispers members-only club
  3. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  4. Neiman Marcus offers limited-edition Aston Martin, Omega timed with new Bond movie
  5. Bulgari's new campaign is an ode to never having too much
  6. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  7. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  8. How eBay pulled off becoming one of the largest luxury watch marketplaces in the world
  9. Significant gaps between customer expectations for personalization and retailer execution
  10. Cunard, amid travel slowdown, marks 180 years afloat with fleet-wide sale
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FTC introduces new jewelry marketing guidelines to protect quality

December 31, 2015

De Beers' Natural Brilliance campaign De Beers' Natural Brilliance campaign

 

By Staff reports

Thanks to new guidelines proposed by the Federal Trade Commission, luxury jewelers will now shine a little brighter in their marketing campaigns.

To read the entire article, please subscribe or
 
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  1. Day's wrap: Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  2. Rolls-Royce builds community, content and experiences with new Whispers members-only club
  3. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  4. Neiman Marcus offers limited-edition Aston Martin, Omega timed with new Bond movie
  5. Bulgari's new campaign is an ode to never having too much
  6. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  7. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  8. How eBay pulled off becoming one of the largest luxury watch marketplaces in the world
  9. Significant gaps between customer expectations for personalization and retailer execution
  10. Cunard, amid travel slowdown, marks 180 years afloat with fleet-wide sale
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Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
How eBay pulled off becoming one of the largest luxury watch marketplaces in the world