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Legal/privacy

Are online targeting regulations inevitable?

December 23, 2010

The battle over behavioral targeting rages on

 

Luxury marketers remain unclear about the future of Internet advertising as the Department of Commerce released new recommendations outlining the regulation of behavioral targeting and the collection of consumer data online.

The Obama administration called last week for the creation of a Privacy Bill of Rights to protect consumers on the Internet. While the Department of Commerce report outlining the recommendations supported industry self-regulation, concerns about the future of behavioral targeting, and its impact on luxury advertising online, still persist.

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