Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In a crossover effort featuring fashion designer Vera Wang, new marketing includes the British home and lifestyle brand's first-ever global ambassador.
In addition to donation-based retail incentives running from May 20-22, the French beauty brand is keeping consumers engaged with workshops led by friends of the maison.
Imagined with help from American software company Epic Games, the Swiss watchmaker is increasingly engaging clients and collectors in the digital realm.
The division's 24 luxury brands will begin measuring the effect of in-store displays, gifts-with-purchase and more, making way for more sustainable point-of-sale and promotional approaches.