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Luxury Daily's live news: Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon; Bentley further digitizes operations with online configurator for Bentayga; Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection; Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear.

A recent trademark-infringement suit brought in federal court in Los Angeles by cosmetics brand Josie Maran against an unauthorized Amazon reseller raises a number of interesting issues about how trademark law can be used to control to whom and where branded products are sold.

British automaker Bentley Motors has debuted its Bentayga SUV on the company’s online car configurator, thus further digitizing operations and adding a much-appreciated personalization element.

Virgil Abloh, men’s artistic director at French fashion label Louis Vuitton, is rethinking the runway, replacing the traditional show with gradual digital reveals of the collection through the rest of the year.

Bold and gutsy, but that is what can be expected from Celeste Markey and Elizabeth Rickard Shah as they officially roll the welcome mat for their direct-to-consumer, sustainably-focused fashion label, Careste.

Capgemini, while acknowledging the current reality, pointed out in its newly released 2020 World Wealth Report that HNWI wealth and population last year grew worldwide by almost 9 percent despite a global economic slowdown, international trade wars and geopolitical tensions.

Luxury brands across the board have committed themselves to supporting anti-racist causes and that starts by creating an inclusive and tolerant workplace.

LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its summer skincare products in a cool pastoral pitch for country living in warm weather.

With the introduction of its Mini Shop, micro-blogging platform Weibo is no longer just a content platform, but a transactional one as well. How can beauty brands benefit from this change and adapt their Weibo strategies accordingly?

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Two popular Chinese marketplaces specializing in the resale of sneakers, Nice and Poizon, both list the price for a pair of Dior x Air Jordan 1 High OG sneakers at a whopping $14,123 (RMB 99,999). That is quite a jump from the Dior WeChat boutique’s initial price of $2,563 (RMB 18,000).

Luxury Daily's live news: Fendi expands digital boundary with debut of first TikTok official channel; Gucci debuts new playful take on idea of imitation with Accidental Influencer project; Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions; Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy; How alcohol legislation is evolving with growth in wines and spirits ecommerce sales.

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Luxury Daily's live news: Fendi expands digital boundary with debut of first TikTok official channel; Gucci debuts new playful take on idea of imitation with Accidental Influencer project; Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions; Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy; How alcohol legislation is evolving with growth in wines and spirits ecommerce sales.

Italian fashion label Fendi will July 12 launch its official TikTok channel, bringing together the verve of its maison with the social-first attitude of its millennial-focused F IS FOR … platform.

This time round, the Milan-based company juxtaposes the reissued and reimagined Gucci Tennis 1977 sneakers with images and videos of characters whose apparel match the furniture pieces and objects in their surroundings.

The 15-year-old brand is the brainchild of Dennis Chan, who blends Chinese heritage with modern design and a whimsical spirit to create jewelry pieces that are resonating in China.

While some department stores around the world have opened up their restaurants and cafés, many prefer not to take the risk. Some others, such as New York-based Saks Fifth Avenue, have gotten more creative to keep their customers happy.

The knock-on effect of the COVID-19 lockdown of retail stores has seen a surge in ecommerce operations across all sectors, including wines and spirits.

Advances in AI and technology and the health requirements of social distancing could threaten to generate an even more grim and dystopian future for luxury brands.

As the world stands up against racism and sexism and other forms of discrimination, some thinkers are concerned that progress could be deterred by cancel culture – a rigid way of thinking that prevents respectful democratic differences of opinion.