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Luxury Daily's live news: Lexus, recognizing mood, switches all US promotional advertising to national people-first effort; Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19; LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort; Alexander McQueen finds new way to engage fans with McQueenCreators.

Japanese automaker Lexus, acknowledging the trauma around COVID-19, is replacing U.S. national advertising and sales event messaging with a new campaign called “The People Business” airing on primetime television.

Swiss hotel chain Aman Resorts International is acknowledging the stress of the times and connecting with customers and prospects by sharing the wisdom of its meditation specialists.

While much attention has been lavished on French luxury conglomerate LVMH’s efforts in France, Europe and China to help with the fight against COVID-19, its brands in the United States have been active in helping their local communities and causes.

British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.

Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services.

Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.

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About a month ago, the Chinese market was going through its darkest moments after the outbreak of COVID-19. Today, the situation is gradually coming under control in China, giving industry professionals a chance to look back and evaluate what they learned.

While luxury brands grapple with how business can rebound, they should consider a multitude of ways to democratize and knock down the barriers to entry.

Luxury Daily's live news: “Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report; Moët Hennessy brands marshal forces to help medical personnel swamped by COVID-19 cases; Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign; COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic.

With most trade shows and other industry gatherings canceled at least through mid-year because of the COVID-19 pandemic, how can you keep your 2020 marketing plans relevant and thriving?

Luxury Daily's live news: “Slow fashion” term gets 90M social impressions in shopping-behavior shift: Lyst report; Moët Hennessy brands marshal forces to help medical personnel swamped by COVID-19 cases; Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign; COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic.

Fashion search engine Lyst released its 2020 Conscious Fashion Report, with a no-surprise finding: a huge uptick in searches for sustainability-related keywords.

LVMH's Moët Hennessy wines and spirits division is pulling its own weight by supporting hospitals and medical staff in host countries worldwide.

British jeweler Fabergé has launched a new social media campaign for consumers to design their own egg in time for Easter April 12.

Reaffirms faith in Bain forecast that overall luxury market in China will continue to sustain a compound annual growth of 9 percent to 10 percent through 2030.

Jewelry brands that are struggling with how to sell gems and finely crafted items during the coronavirus pandemic may need to think outside of their sector for innovative ideas.

Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services.

Consumers are focused on buying essentials right now and most purchases are being made online as people around the globe respect lockdown orders amid the coronavirus pandemic.