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British automaker Aston Martin has chosen a partner to bring its RapidE electric vehicle concept to production.

Italian fashion label Ferragamo is portraying the many roles a Signorina woman plays in her life through a dramatic campaign.

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

French house Chloé is helping consumers around the world create their own love story through a series of romantic itineraries.

Toyota Corp.’s Lexus is building awareness for its sponsorship role at New York Fashion Week through a mobile advertisement on Harper’s Bazaar.

Mandarin Oriental hotel properties are offering travelers a fashionable and exclusive escape with the brand's Style My Suite package.

Private aviation company Sentient Jet is hoping to impress luxurians through a partnership with the Kentucky Derby.

British automaker Aston Martin is cementing its exclusivity and service credentials with a limited-run vehicle and accompanying experience.

Flash sales retailer Rue La La is attempting to capitalize on its 60 percent of traffic stemming from mobile devices by integrating Apple Pay into its application, offering time-strapped consumers additional payment options.

Luxury Daily's live news from Feb. 16 - Moët & Chandon pop-up looks to educate on Champagne savoir faire; Gucci uses Grammys as platform for ambassador announcement; Johnny Coca instills trust in Mulberry fans via introductory film; Tesla redefines entry level with children’s Model S ride-on toy.

Today in luxury marketing - Stella for him: McCartney plots menswear move; Remembered: The game-changing Martin Margiela show of 1989; Furla confirms the rise and rise of accessible luxury; What crisis? Luxury car sales boom in Russia.

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

U.S. electric automaker Tesla Motors is giving its Model S an overhaul to appeal to an untapped segment of the market.

British leather goods maker Mulberry is looking to the past to go forward into the future under the direction of its new creative director Johnny Coca.

Italian fashion house Gucci has named singer Florence Welch as the ambassador of its jewelry and watch range.

Four Seasons Resort Maldives at Landaa Giraavaru is walking down a glass-bottomed aisle for its newest wedding ceremony option.

LVMH-owned Moët & Chandon is helping consumers differentiate between Champagne and sparkling wine at an educational pop-up in the heart of London.

During New York Fashion Week, retailers have been embracing Snapchat as the latest and greatest social media platform.

French couture house Chanel is giving Californians the Hollywood treatment in a pop-up beauty installation opening later in February.

Department store chain Barneys New York is bridging traditional and digital correspondence through the launch of a digital stationery platform.

French jeweler Chaumet’s Musée Ephémère is tackling the subject of the human heart and emotions in a pop-up exhibit.