A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.
Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.
Luxury Daily's live news from Feb. 9 - Céline, Phoebe Philo end exit rumors with internal memo; Marc Jacobs democratizes pricing for accessories line; Opening Ceremony honors Pearl River Mart’s cultural importance via capsule; Karl Lagerfeld takes on the opera in new creative role.
Today in luxury marketing - Fashion week tickets for sale to highest bidder; Inside the first virtual reality fashion shoot; Shiseido wants robots to boost factory's output by 50pc; Handbag maker Longchamp bucks luxury goods slowdown.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
Saks Fifth Avenue owner Hudson's Bay Company’s investment in multichannel will come to fruition with the opening of the first bricks-and-mortar Gilt in-store shop.
After online rumors of a parting emerged last week, French fashion label Céline and Phoebe Philo have said they will continue their creative relationship.
In the short term, French apparel and accessories brand Louis Vuitton is on pace to have the best momentum among luxury houses during the Year of the Monkey, per Exane BNP Paribas.
Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application “in.”
