Luxury Daily's live news from Jan. 27 - Chanel CEO exits over strategic differences; Tiffany entrusts perfume license to Coty; Harrods spotlights next generation of fashion design in window display; Four Seasons Nevis fires up 25th anniversary celebrations with branded cigars.
Today in luxury marketing - Vuitton to appeal trademark ruling; Why luxury still has its work cut out; After attack in Turkey, concerns about tourism; Luxury car rentals in high demand for Super Bowl 50.
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
Italian fashion label Giorgio Armani is advocating a shift toward simplicity with a series of minimalistic portraits featuring some of fashion’s iconic faces.
After their departures from Christian Dior and Lanvin, the fashion industry is buzzing with anticipation for what’s next for the careers of Raf Simons and Alber Elbaz.
Department store chain Saks Fifth Avenue is leading consumers on a sensory, experiential tour of its beauty offerings to help achieve a new look in a new year.
Jeweler Tiffany & Co. is positioning itself as the diamond of choice to pop the question through a series of mobile advertisements across Hearst publications.
Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.
Luxury Daily's live news updates from Jan. 26 - P&G sees net sales decrease across categories; Furla sets up home base inside Printemps’ atrium; Balmain extends brand vision to inaugural children’s collection; La Perla hire to blur boundaries as it becomes global lifestyle brand.
Today in luxury marketing - Think Tank: Douglas Hand on the challenge of M&A for namesake brands; Cara Delevingne brought her dog to the Chanel couture show; The rich don't drive the luxury sector; 2016 will be the year of conversational commerce.
Last year was another banner year for mobile. Mobile search overtook desktop for the first time, heralding the smartphone as the connected digital device of choice. We also saw further market penetration for new mobile platforms such as wearables and mobile pay.
