Today in luxury marketing - The Caitlyn question: Will advertisers embrace her?; Greece delays IMF payment, PM to brief angry parliament; Jeremy Langmead’s return to Mr Porter; Marcelo Burlon designs range of limited-edition bottles for Moët & Chandon.
What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.
Italian fashion label Giorgio Armani is the subject of a new film by British GQ magazine, exploring the designer’s life and work and the brand he has created over the past 40 years.
German automaker Audi is working to provide children around the world with shoes through a collaboration with footwear maker Toms' One for One giving program.
Fashion brands may skirt controversy in their advertisements as a way to catch consumers’ attention and make an impact, but sometimes these efforts bring public scrutiny.
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
Instagram’s steps to boost its advertising business with new ad formats, enhanced targeting and broader availability increases the pressure on marketers to find their voice for photo-driven mobile experiences.
Department store chains Neiman Marcus and Nordstrom are expanding their mobile commerce capabilities as launch partners for Pinterest’s upcoming Buyable Pins feature.
Millennial consumers have radically different preferences compared to their Boomer parents when it comes to purchasing luxury real estate, according to a new report by Unity Marketing.
Swiss watchmaker Hublot is celebrating the 10th anniversary of its Big Bang timepiece with an interactive display and exhibition at Harrods department store in London.
