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Luxury conglomerate Moët Hennessy Louis Vuitton is teaming with the European Commission during Green Week June 3-5 to share best practices in biodiversity.

Over its 10-year partnership with charity organization Unicef, Italian fashion house Gucci has helped more than 7.5 million children in Asia and sub-Saharan Africa.

German automaker Mercedes-Benz is helping drivers obtain the ultimate in mobile connectivity with an application for the Apple Watch.

Japanese jeweler Mikimoto is attracting consumers with June birthdays through an email campaign celebrating the month’s birthstone.

France’s Dior has selected actor Johnny Depp as the newest ambassador for its latest male fragrance.

While many retail strategists stress the importance of emerging markets, these regions only comprise about 30 percent of the global luxury market, according to a report by A.T. Kearney.

Italian fashion label Valentino is paying tribute to its creative directors’ lives and careers with a film celebrating their CFDA Award win.

Department store chain Selfridges is sponsoring Quintessentially Foundation and Elephant Family’s global rickshaw race to help raise funds and awareness for endangered Asian elephants.

Swiss watchmaker Vacheron Constantin is celebrating its 260th anniversary with the release of a new collection that highlights both the brand’s heritage and its technical innovations.

German automaker BMW is boosting its cultural credentials by extending the free open-air event "Staatsoper für alle" June 21 for music lovers around the world.

Starwood Hotels and Resorts is equipping event planners with a new mobile application to streamline and broaden decision-making capabilities.

German automaker Mercedes-Benz is using its technical capabilities to promote social good with the release of three new models of emergency fire service vehicles.

Condé Nast-owned Vanity Fair’s June issue took part in the buzz surrounding the reboot of George Lucas’ “Star Wars” franchise, as a nod to the title’s relationship with film and Hollywood starlets.

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.