U.S. ecommerce company Borderfree is helping American retailers, including Neiman Marcus, expand their Middle Eastern business through a new partnership with Visa.
International auction house Sotheby’s has joined forces with online auctioneer eBay to develop a digital platform that enables consumers to easily browse artwork, antiques and collectibles.
In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.
Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.
Hilton Hotel’s Waldorf Astoria, The Caledonian Hotel in Edinburgh, Scotland, is hosting a pop-up shop featuring Pringle of Scotland and the Jane Davidson boutique.
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.
Italian leather goods brand Salvatore Ferragamo is providing fans with a sense of Florence's artistic landscape with a new video that follows a pair of red stilettos.
German automaker BMW is opening a driving center in Incheon, South Korea, to improve consumer relations and expand research and development in the region.
British jeweler Boodles is teaming up with London retailer Harrods to display its latest high-jewelry collection “Wonderland - Ocean of Dreams” for the month of August.
Jean Paul Gaultier and Schiaparelli are extending the lives of their couture runway shows by sharing specially created playlists with their social audiences.
French jewelry maison Cartier is using its digital magazine to highlight aspects of its heritage and both seasonally-appropriate and new collections in one convenient location.
