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NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

Lincoln Motor Company is engaging social media followers through a new interactive video for the 2015 Lincoln MKC.

NEW YORK - Brand resonance is the state when consumers would miss a brand if it disappeared, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

French couture label Givenchy brought life to its fall/winter 2014 ad campaign with a flirty video featuring models grooving to a drum-heavy soundtrack by The Martinez Brothers.

Swiss watchmaker Breguet is further establishing its place in European culture with the sponsorship of renovations at the Louvre.

Italian fashion label Fendi has developed a line of headphones with Beats by Dr. Dre, which were revealed at the label’s spring/summer 2015 menswear show.

Russian jeweler Fabergé's connection to royalty is the subject of an exhibit at the Montreal Museum of Fine Arts in Canada.

Jeweler Tiffany & Co. is revitalizing interest in its Elsa Peretti collections with a social campaign that includes the musings of the Italian jewelry designer.

French department store chain Printemps is helping consumers find exactly what they are looking for in-store with a new mobile application.

Italian fashion house Brioni has created a digital component to its made-to-measure tailoring to help consumers visualize a completed custom look.

The Ritz-Carlton Hotels is offering members double Elite Night credits for all of 2014.

Swiss watch manufacturer Vacheron Constantin is showing its dedication to the Russian luxury market with the opening of its Moscow boutique.

Italian menswear label Canali is encouraging engagement with its Web site via a live feed during its runway show.

Four Seasons Vancouver is offering guests a special aquarium package as a part of the brand’s Extraordinary Experiences.

Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.

French fashion label Christian Dior is bringing the work of 16 female artists to a Shanghai exhibit that runs to July 20.

The "Yves Saint Laurent" biographical film is likely to add to the designer's stature as it opens in select United States theaters June 25.

Italian automaker Maserati is continuing its Centennial Celebration June 26-29 with a parade and the brand's largest ever display of cars at the Goodwood Festival of Speed.

The jury is still out on whether fashion brands can help Google Glass reach a level of popularity, but online retailers Net-A-Porter and Mr Porter are doing what they can to promote a favorable outcome.