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Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

SAN FRANCISCO - Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

SAN FRANCISCO - As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

British fashion house Burberry is highlighting the craftsmanship behind its newest line of sunglasses with an email blast sent to subscribers.

Fairmont Hotels and Resorts is opening its first residential building in Chengdu, China, in 2015 as part of a broader initiative to bolster its presence in Asia.

Peninsula Signature Events, a division of Peninsula Hotels, will host an automobile event at the Quail Lodge & Golf Club in Carmel Valley, CA, to reach auto enthusiasts.

Italian fashion label Ferragamo looked to the fashion-minded readers of Condé Nast-owned Vanity Fair’s mobile Web site to promote its latest apparel and accessories collection with a two-part mobile advertisement.

Ralph Lauren Home and Armani Casa are among the marketers touting the parallels between the fashion industry and shelter publications by promoting design trends and style ideas for spring in the April edition of Condé Nast’s Architectural Digest.

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

U.S. fashion label Tom Ford has added another direct-operated store to its 98 retail locations in the form of a new ecommerce feature on its Web site.

A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.

As social media matures, marketers increasingly turn to each of the major platforms with distinct purposes in mind.

Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.

French Champagne house Krug is celebrating its annual Grande Cuvée blend with a live tasting event in London that marries the sound of Champagne bubbles and live orchestra music.

Leading Hotels of the World is burnishing its credentials in the eyes of responsible foodies with more farm-to-table options throughout its portfolio.

French automaker Bugatti is launching a Bugatti-certified program March 26-30 at Techno Classica to ensure the quality of Veyron models on the market.