French atelier Christian Dior is letting enthusiasts become backstage pros by visiting its Backstage Makeup School to explore new products through content and tutorials.
Switzerland’s IWC Schaffhausen is building exposure for its involvement as the official “festival time” partner at New York’s 13th annual Tribeca Film Festival through a live social stream to keep fans in the know.
Department store Bergdorf Goodman is introducing consumers to its new range of offerings in its contemporary 5F department with an ad on the mobile Web site of New York magazine’s The Cut.
The Ritz-Carlton Washington and The Ritz-Carlton Georgetown are inviting guests to revel in the National Cherry Blossom Festival March 20 through April 13 with thematic offers.
Over the past few months, I have had a number of boutique retailers inquire about implementing new point-of-sale systems and mobile payment solutions for their business.
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.
Italy’s Bulgari is investing in Italian heritage projects as a way to give back, while also celebrating its 130th anniversary, with a $2 million pledge to restore Rome’s Spanish Steps over a two-year period.
Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
