Affluent consumers hold mixed opinions about the extent to which brands should leverage Big Data to tailor specific messages, according to a new report by The Luxury Institute.
Italian fashion maison Valentino is continuing to tease its newest men’s fragrance Uomo with a sneak peek of its campaign video that may sustain interest in the scent until it is available worldwide in 2015.
French fashion house Givenchy released a new iOS mobile application dedicated entirely to its menswear line to push mobile commerce to its fashion-forward male consumers.
Swiss watchmaker Hublot opened its first Latin American boutique in Rio de Janeiro Feb. 5 as the Brazilian city prepares for the FIFA World Cup beginning June 12.
The Towers of Waldorf Astoria New York is upping its concierge capacity with a new suite specialist dedicated entirely to customizing suites to fit preferences.
Italian fashion label Dolce & Gabbana created a dedicated microsite to house information and multimedia about its 10-year partnership with soccer team A.C. Milan to stoke traffic from the team’s fans.
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
Department store chain Bloomingdale’s asked consumers to help style blogger Danielle Bernstein for Fashion Week live on Instagram to encourage comments and participation with the retailer on the photo-sharing social media platform.
Although ecommerce fraud has stabilized in recent years, the battle waged by fraudsters has grown increasingly complicated and retailers are not keeping up, according to a report by Forrester Research.
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker's involvement with the FEI Nations Cup.
London department store Fortnum & Mason is targeting culinary-inclined consumers with a Valentine’s Day promotion that concentrates on a romantic meal rather than the traditional gifting of jewelry and flowers.
U.S. fashion brand Diane von Furstenberg is partnering with American Express on a year-long series of events exclusively for the credit card company’s cardholders as part of an ongoing campaign to celebrate the 40th anniversary of the clothier's wrap dress.
In response to its affluent readers’ interest and passion for horlogerie, Robb Report is expanding its digital presence with an Apple iPad application devoted to the modern mechanical watch.
