Photo Galleries

Today in luxury marketing - Maybe he's born with it? Tom Ford launches men’s beauty line; Electric car maker Tesla unveils 90-second battery pack swap; Valextra confirms IPO plans; Pflanz named chief of Rémy Cointreau.

One of the most important auditory cues associated with any brand-name product is the brand name itself. The brand name is not really a sensory signature in itself or an example of sonic branding, but it still has the power to make or break a product line’s success.

Physical currency may eventually be an historical relic. Mobile purchases are the present and future.

Family-owned Hermès filed a lawsuit against luxury conglomerate LVMH Moët Hennessy Louis Vuitton in an attempt to cancel complex derivatives that allowed Dior's parent to build up its ownership of Hermès.

Affluent consumers are 47 percent more likely to make a purchase online compared to their non-affluent counterparts, according to the latest study from Martini Media.

Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.

Luxury fashion marketers are not likely to make use of social-mobile platform Vine now that Instagram introduced 15-second video capabilities, which will be added to the application’s extensive image filtering options.

Bentley Motors is celebrating its heritage through a short film that traces its role in the development of the 24-hour Le Mans race to educate car enthusiasts and win over new fans.

Home brands Kalamazoo Outdoor Gourmet and Sherle Wagner have joined as advertisers in the July/August issue of Veranda, which affirms the publication's reputation as a strong advertising platform in the luxury home industry.

For many marketers, the missing link in enabling mobile to take off relates to the perception that measuring ROI in mobile is not possible.

Italian designers Domenico Dolce and Stefano Gabbana were sentenced to one year and eight months in prison for tax evasion, but the court's decision is not likely to damage their brand in the long run.

U.S. label Michael Kors is propelling ecommerce through a new fan-inspired digital campaign titled “What’s in your Kors?” that focuses on fashion accessories for certain holidays and allows consumers to shop selected items.

Hugo Boss is reaching out to consumers with its Shanghai Affairs shoppable video that intends to spike sales for and awareness of the summer collection.

Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC News' mobile application that builds rapport and coaxes new sales.

Private jet operator Intrav is targeting adventurous affluent travelers with new global travel itineraries that can be customized to create a unique experience.

Mobile may not make sense for every marketer and industry out there.

Italian fashion house Prada is teasing its new fall/winter menswear collection with a celebrity-filled video and campaign designed to lure consumers with levity and organic views of the pieces.