Although traditional mediums might be struggling to keep advertisers' budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
European flash-sale site Vente Privee found a new U.S. partner in American Express, using its high-end email audience to gain insight into the mind of the affluent consumer.
German automaker Mercedes-Benz is offering free programs during National Distracted Driving Month for teens and their parents in the Los Angeles area through the brand’s official driving school.
Fashion label Michael Kors is celebrating 1 million Facebook fans by revamping its page to Timeline, showing off brand and designer history, a curated video and dedicated social media components.
Luxury hospitality organization Leading Hotels of the World is using a combination of traditional and digital advertising tactics to spark interest in its new themed travel packages and Golf Society membership.
Luxury marketers must create compelling subject lines with calls to action and personalized wording in their email campaigns at a time when consumers are bombarded with digital content.
Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.
Today in luxury marketing - U.S. luxury car sales accelerate; China's emerging middle boosting luxury growth; BRICs vow to lessen dollar dependence; Yachting is Shanghai's next luxury trend.
Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
Department store chain Neiman Marcus is hosting a nationwide foursquare challenge tailored to its seasonal shoe and handbag event designed to drive foot traffic to retail locations.
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
Starwood Hotels & Resorts is continuing to build brand affinity through the addition of culinary benefits extended to members of its Starwood Preferred Guests loyalty program.
Celebrity Cruises is taking early action and attempting to reach luxury consumers to encourage travel bookings for the winter 2013-14 cruise season using its Web site and social media.
Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s more targeted audience and commerce abilities make it easier for consumers to head from the platform into stores or to a commerce-enabled site.
Land Rover North America created a Tumblr account that showcases its heritage through creative photography to flaunt the lifestyle behind the automaker in a social media setting.
French fashion house Christian Dior is focusing on its Lady Dior purse line in a new advertising campaign featuring French actress and brand ambassador Marion Cotillard.
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.
