Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
British label Burberry reached 10 million Facebook fans Dec. 24 and celebrated with the creation of three unique images designed by chief creative officer Christopher Bailey.
French fashion label Chanel is attracting ultra-affluent guests at the Courchevel resort in the French Alps by incorporating iPads into the space, allowing guests to play and browse while they shop.
Chinese consumers will continue to be a successful market for luxury brands in 2012 with luxury consumption increasing more than 15 percent year-over-year. Therefore, luxury brands must pay special attention to how they will target this lucrative sector next year.
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
Modern Luxury-owned Manhattan magazine saw a 26 percent increase in advertising pages in 2011 and attributes a majority of this growth to its mobile editions.
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
Luxury automakers, publishers, hoteliers and fashion designers have made their mark in the mobile space in 2011, developing applications that engage, entertain and inform a multitude of affluent consumers.
Luxury jewelery brands seem to be creating and releasing video content every few weeks. This is likely a smart move since video has the ability to inspire emotion more so than traditional marketing.
For its newest edition of Icons of Style, German automaker Mercedes-Benz has chosen to feature its SL Roadster with Lara Stone wearing Calvin Klein Collection.
