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While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.

New York-based retailer Barneys New York is shifting its in-store strategy by using mobile devices to find inventory, ring up purchases and store customer information.

Jeweler David Yurman is promoting its holiday gift guide through a shoppable banner advertisement on InStyle.com.

SMS messaging offers a way for luxury marketers to directly reach consumers and contact them immediately with unique and tailored messages that stand out in today's over-branded society.

Today in luxury marketing - Luxury brands seek success with high-end children's lines; Mizrahi inks men's license; Europe’s markets on the rise; Barneys cancels online holiday orders, offers sincere apologies.

New York-based department store Bergdorf Goodman is 2011 Luxury Retailer, the most prestigious award in luxury marketing for a retailer. The first runner's-up is Bloomingdale's and the second runner's-up is Net-A-Porter.

With 15 percent of all Google queries coming from mobile devices, search engine optimization and search engine marketing are both crucial to luxury brands.

British jeweler Astley Clarke is trying to both acquire and retain consumers with two Christmas-themed mailers that are promoting gifts and products for the holiday season.

Mikimoto is striving to bring pearls to a younger, fashion-savvy audience through partnerships with popular bloggers such as ManRepeller, Stop It Right Now and Le fashion in a move that bumped its social media impressions to 180,000.

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner's-up is lifestyle brand Ralph Lauren Corp. and the second runner's-up is German automaker BMW.

Italian apparel and accessories brand Moschino is using the Facebook application platform to run a picture-based engagement campaign to overcome language barriers and engage with its fans around the world.

American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry.

German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.

The Ritz-Carlton Hotels of New York are rolling out four new packages in line with the global hotel chain’s recent rebranding centered around the slogan, “Let us stay with you.”