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The four-day live auction of late actress Elizabeth Taylor's personal luxury items broke a slew of records in auctionhouse Christie’s history and brought in a total of $156.8 million.

Italian fashion label Dolce & Gabbana is aiming to build loyalists through a contest where consumers can send in videos of themselves to make it into the final edits of a branded music video.

Online retailer Net-A-Porter is rolling out all the stops to help increase awareness of the upcoming Karl by Karl Lagerfeld collection, including a multi-faceted mobile application that brings together gaming, insider access, Aurasma technology and a social contest.

Luxury marketers including Chanel, Cartier, Saks Fifth Avenue, Diane von Furstenberg, Benefit Cosmetics, BMW and Waterford Wedgwood Royal Doulton are emailing their customer databases with enticing shipping offers to nab last-minute holiday shoppers.

De Beers Diamond Group is focusing on the Chinese market with the opening of its second bricks-and-mortar store in Hong Kong.

Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.

Since New York at Christmas time attracts almost an absurd amount of tourists and shoppers, it makes sense that the city’s top luxury retailers go all out to draw in-store traffic and beat out competing department stores.

Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.

Department store chain Saks Fifth Avenue is using its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well.

Luxury hotelier Mandarin Oriental's New York hotel is relying on social media and direct email marketing to fill its rooms and increase sales this holiday season.

Watchmaker and retailer Tourneau is attracting Christmastime shoppers in New York with a giant mistletoe ball in its concept store on Madison Avenue in Midtown Manhattan.

Watchmaker and retailer Tourneau is upping its digital presence by revamping its Web site and optimizing it for mobile to allow a seamless multichannel experience.

British high-end department store Harvey Nichols is using a humorous social media video and Twitter contest to draw attention to its holiday offerings while building its fan base.

German automaker BMW’s Financial Services group is encouraging its customers to go green and register for email alerts and online statements with the chance to win various experiential prizes including two tickets to the 2012 Olympics in London.

Luxury hotel chain Swire is boosting its social media presence with the launch of its first branded blog, You’d Be Much Better Here.

Department store chain Nordstrom has updated its iPhone application to offer a holiday guide to users, likely aiming to increase last-minute mobile-commerce sales leading up to Christmas.

BMW has created a comprehensive marketing campaign spanning television, print and digital that is designed to showcase the sporting dynamics and elegance of the German automaker’s first four-door coupe, the 6 Series Gran Coupé.

British retailer Burberry has released sneak-peak ads for its Spring/Summer 2012 collection that will be released via print, digital, social media and direct mail.