Celebrity Cruises will kick off its Excite the Senses Culinary Themed Cruises initiative that consists of eight food-themed voyages based on the company’s new lifestyle book, “Excite the Senses.”
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
Condé Nast’s W magazine recently celebrated the 11,500th download of its Daily W iPad application that launched in September, a success due in part to its recent sweepstakes promotion.
French fashion house Christian Dior recently launched a new short comedy film called L.A.dy Dior Hollywood starring brand ambassador Marion Cotillard that shows a creative side to the brand while featuring its new handbag line.
Luxury cruise line Cunard is showing off the newly-refurbished Queen Mary 2 cruise liner through a series of multichannel marketing initiatives including social media and direct mail.
Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.
The luxury jewelry sector will not be the only segment seriously affected by the growing gold and diamond demands, whose scarcity and prices could lead to an expensive increase in high-end products. However, these changes could serve to single out true luxury consumers.
Today in luxury marketing - Menswear field leaving the ladies behind; The next face of Chanel?; Luxury automakers eye record numbers; Wall St. ends lower as Europe woes resume.
Well-known for its social media presence, New York-based department store Bergdorf Goodman is upping the ante by adding Google+ to its repertoire for exclusive holiday marketing sneak-peaks and content.
Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.
Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest's advertising fill rate 112 percent year over year.
