The Ritz-Carlton Hotel Co. is tapping into the transitioning Chinese marketplace with a hotel presence in eight major provinces and now has plans to add another branded property in Changdu by 2013 as part of a $2 billion expansion.
International hotel, river cruise and rail company Orient-Express still believes in the power of print to display the passion behind its luxury travel options through the Orient-Express Traveller catalog.
Automakers such as Mercedes-Benz, Rolls-Royce and Aston Martin have dedicated fan bases that emphasize the branded lifestyle and can push the experience to another level by inspiring others.
London-based department store House of Fraser is using a three-dimensional mobile campaign that includes in-store Wi-Fi, SMS and video messaging to help draw customers in-store.
There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.
Using Condé Nast’s Vogue magazine as audience leverage, fashion house Chanel incorporated a Christmas-themed supplement pushing its famed No. 5 fragrance.
British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.
Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.
Jeweler Tiffany & Co. is flaunting its commitment to corporate social responsibility with a dedicated page on its Web site that outlines the marketer’s charity projects, sustainability efforts and responsible sourcing.
Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.
Today in luxury marketing - Gaga brings the crazy to Barneys in this custom Lagerfeld; Photographer Mona Kuhn for Bottega Veneta; Stella McCartney readies for February debuts; Asian taste for watches keeps Swiss exports ticking.
In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.
Luxury brands such as Manolo Blahnik, Carolina Herrera and BMW all took advantage of the big screen with product placements in the latest "Twilight" saga series, "Breaking Dawn."
Continuing the push of its Evoque model, Land Rover’s Range Rover developed an interactive banner ad experience that allows users to customize, learn and explore the Evoque from their mobile phone.
Champagne brand Moët & Chandon has released a limited-edition, hand-crafted gold bottle that celebrates the history of the family brand and allows customers to personalize the bottles with a special message.
American Express Publishing’s Travel + Leisure magazine saw an 11 percent increase in ad pages from this time last year, boasting front-of-book spreads from Hermès, Boeing, Rolex, Cartier and Chanel.
China's Peninsula Hotels is making a conscious social responsibility decision to stop serving shark fin after Jan. 1, 2012 due to the dwindling global shark population.
Department store chain Saks Fifth Avenue is getting into the holiday spirit and driving consumers in-store by hosting a special light show and dance performance tonight at its New York flagship location.
