In the past, retailers thought of their mobile storefront as a kind of showcase, rather than as a real supplement to the ecommerce bottom line. Not so now.
Upscale brands such as BMW, Hermes, Prada, Audemars Piguet and 500 others are taking advantage of the unique social media and advertising options on luxury online destination Pursuitist.com.
NEW YORK – Mobile marketing may be more effective than other forms of advertising, according to data from an InsightExpress study presented at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Direct mail remains one of the top opportunities for luxury brands to engage consumers and drive them in-store, online or to branded social media outlets.
NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Swiss watchmaker Breitling is showcasing an extremist lifestyle of ocean-diving and aviation to boast its watches’ durability as the theme of its new Web site relaunch.
NEW YORK – Swiss watchmaker Longines and Hearst’s Town&Country magazine partnered to seek out and award three women who make a difference in the lives of children around the world.
Luxury department store chain Bloomingdale’s is partnering with the television network NBC aiming to draw consumers in-store with an augmented reality mobile application.
British retailer Mulberry opened its largest and third retail location in New York Sept. 6, and for the first time will offer its entire collection in-store in the United States.
With only one week until the release of the Missoni for Target collection, the mass merchandiser and Italian designer have upped their marketing to now include a television commercial.
German automaker Mercedes-Benz has named American designer Derek Lam as the Mercedes-Benz Presents designer, a move that will further integrate the automaker with on-the-edge design and style.
The Media Rating Council has accredited research and information company Nielsen with the ability to measure overnight reach, frequency and gross ratings for Internet display and video advertising.
There is no denying the effect that the economy has had on luxury markets in the last few years, but one aspect that has not been looked at as much is the U.S. perception of real estate value and how that has changed the way people shop.
American apparel and accessories designer Michael Kors is improving personality visibility and brand experience through an editorially-based travel blog, Destination Kors.
In a lighthearted marketing effort, Italian fashion house Dolce & Gabbana has started a new blog series on its branded editorial site Swide that features a Barbie personality who idolizes Madonna.
Vail Resorts has updated its mobile offerings and will now be sending professional photographs directly to guests’ smartphones throughout their skiing vacations.
French fashion label André Courrèges is celebrating its 50th anniversary and reaching out to additional consumers by designing a limited-edition bottle for the French mineral water brand evian.
Fashion empire The Armani Group will be open its second hotel on Nov. 10 in Milan in a move that will further the brand’s lifestyle offerings and immerse consumers in its style.
