Photo Galleries

French fashion label Louis Vuitton has added to its Fall/Winter 2011 campaign with a new behind-the-scenes video that explains the inspiration underpinning the photo shoot.

To fully establish themselves, some luxury brands have expanded their product lines to include new goods. However, how does a brand know if it is a smart extension or a step too far?

Jewelry designer David Yurman is the latest luxury brand to use foursquare to interact with New York consumers as they check-in and out of famous landmarks to promote its Summer in the City collection.

Despite worry from investors following the Federal Reserve's announcement yesterday that did not include plans to cut interest rates further or advance economic growth, experts have reason to believe that the luxury industry will remain generally recession-proof.

Today in luxury marketing - Prabal Gurung’s Web-only campaign; Carine Roitfeld for Barneys fall campaign; Textiles key to national export initiative.

Gamification in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

All luxury marketers will be hit by the debt crises plaguing European countries such as Italy and Spain, but diversified brands that practice customer retention have the best shot of surviving.

As technology continues to evolve and consumers are integrating new ways to shop, luxury branded catalogs are becoming more in-depth and incorporating other channels such as mobile, in-store and digital to enhance the customer experience.

German automaker Audi is upping its social media presence, looking to attract more followers and building the hype surrounding its latest limited-edition model through a week-long video series.

Just as luxury marketers globalize their Web sites and Facebook pages, it is as important to ensure that their branded mobile applications can appeal to consumers worldwide.

Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.

Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.

Swiss watchmaker Jaeger-LeCoultre is using its sponsorship of the 68th Venice International Film Festival to market its iconic Reverso model and increase brand awareness.

A majority of eco-friendly, environmentally-conscious U.S. consumers are wealthy, according to a new study from Scarborough research.

Luxury branded banner ads in tablets are few and far between and some companies are not grasping just how advantageous a large-screen, magazine format can be to display products and services to affluent, global consumers.

Skincare line Kiehl’s has undertaken another fundraising initiative in collaboration with amfAR to raise $100,000 for AIDS/HIV research in which employees will ride along the U.S. East Coast to educate and inform consumers.

Hotel chain Ritz-Carlton is teaming up with American Express to provide affluent consumers special perks when they book stays using the credit card and is marketing this partnership via digital marketing.

A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.