As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
German automaker BMW is pushing its flagship 7 Series models with an interactive, engaging iAd where consumers can shake, tap and swipe their iPhones to explore the car.
Fairchild Fashion Media’s Women’s Wear Daily is attempting to reach a more global market with a brand-new Web site and plans for more extensive coverage.
Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.
Starwood Hotel and Resorts is offering an incentive for its preferred guests to rack up membership points by staying at a property in August for access to the U.S. Open Tennis tournament.
NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press.
Kenneth Cole is continuing its social corporate responsibility campaign, Awearness, through a partnership with Soles4Souls to raise funds for the construction of a community wellness center in Haiti.
Luxury yacht company YCO is increasing vessel purchase, charter and management ease with the release of its first iPad application that displays yachts from companies worldwide.
Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.
Luxury brands are doing their best to remain top-of-mind in the Asian markets, but Chinese consumers find that European and U.S. luxury Web sites are slow and confusing, according to a recent study from Strangeloop Networks.
NEW YORK -- German automaker BMW has partnered with New York's Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
Department store Barneys New York is using Twitter to engage younger consumers and promote its denim line just in time for back-to-school shopping and Fall temperatures.
Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.
German automaker Mercedes-Benz has chosen to promote its E-Class coupes and cabriolets with an iPad application dedicated to the line of vehicles, similar to the tactic it has taken with other models.
