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Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.

To avoid the fate of the flailing print newspaper industry, magazines are pouring their resources into digital endeavors, presenting new and interactive advertising opportunities for luxury marketers who usually take advantage of print issues, according to a study from L2 Think Tank.

British designer Stella McCartney is adding personality and familial presence by updating its iPad application to highlight images, photos and videos from its new campaign.

News Corp.’s Wall Street Journal and The New York Post’s audiences will have a new publication supplement with Apples to Oranges, a magazine focused on bridging similarities between New York and southern Florida.

How consumers feel a company’s values align with theirs—and even a company’s overall perceived likeability—are all integral to creating a favorable feeling toward a product or service.

Consumer confidence amongst the wealthy has dropped 18 percent, reaching rates that have not been this low since the middle of the recession in 2007 and 2008, according to a study from Unity Marketing.

Footwear manufacturer Christian Louboutin may be well-known for its use of red soles on its designs, but the jury is still out on whether or not its recent lawsuit against rival fashion house Yves Saint Laurent is plausible, or if this could actually open the door for more lawsuits.

L’Oreal-owned Kiehl’s is implementing location-based SMS messaging to offer busy consumers news and sales at their local Kiehl’s stores with the purpose of driving in-store purchase.

National Geographic magazine is trying out traditional advertising to market its Around the World Expeditions: Around the World by Private Jet campaign through mail and brochures.

Italian fashion house Bottega Veneta is targeting younger, aspirational consumers by highlighting its first fragrance, Eau de Parfum, with an artistic video on its digital pages.

The honeymoon of the mobile application industry is over. The fight for users – and the challenge of building a sustainable flow of money from them – has arrived. And it will only get tougher.

Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.

L’Oreal-owned Kiehl’s skincare is enticing consumers in-store with an interactive anniversary exhibit and brand-new spa in its New York stores.

Luxury automakers that develop a mobile-optimized site increase the chances of wooing brand loyalists and growing sales in a cost-effective and cross-platform direction.

The Fontainebleau Miami hotel is targeting affluent, ready-to-party millennials with its Labor Day promotion package featuring pop artist Pitbull.

British department store Harrods is rewarding its most loyal customers and celebrating social media milestones by giving away money to a consumer that follows the brand’s Twitter feed.

Today in luxury marketing - Mulberry aims to keep quality high, despite rising costs and growing demand; Sole searching in Christian Louboutin, Yves Saint Laurent case.

What passes for mobile commerce today often amounts to little more than a simple iPhone application or a mobile-optimized Web site.

Luxury marketers that are looking to make the most of their holiday campaigns are advised to start early and keep pushing post-holiday season, according to a study released by Epsilon.