Mercedes-Benz is highlighting the company's 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions.
Precision-cut crystal glass-maker Swarovski is inaugurating its Hello Kitty collection due out at the beginning of next month with a digital, print, in-store and mobile push.
Today in luxury marketing - Nicole Miller teams up with indego Africa; Bottega Veneta to launch first women's scent; Millennials: the next luxury consumer.
After the recession hit the luxury industry, most companies were reluctant to take risks and continue a profitable mergers-and-acquisitons business. However, experts are taking its recent revival as a sign of a recovering industry.
Footwear manufacturer Jimmy Choo has released a new video showcasing the brand’s fall/winter men’s campaign to coincide with the release of its first menswear line in nine years.
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top — literally.
Even in the face of increasing digital and social media marketing, print is still a reliable way for luxury brands to reach target consumers. Luxury marketers are realizing this and using the summer weather to advertise new products.
Starwood Hotels and Resorts is engaging creative-minded travellers and increasing booking through its new Le Meridien Hub initiative, where it is renovating all of the brand’s lobbies.
Geisel Privathotels’ Hotel Königshof in Munich, Germany, is celebrating its foray into mobile with a recently-launched application that focuses on nearby attractions, special packages and reservations booking.
The process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.
NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Department store chain Nordstrom has finally released its optimized site, but with competitors at an advantage by using multiple mobile offerings, is it too little, too late?
NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive.
NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands using social media, according to a speaker at the Luxury Interactive conference.
Northern European retailer C&A stepped up its game with the launch of a super-luxurious flagship at the Iguatemi mall in Sao Paulo, Brazil, drawing eyes to its sleek new look from major luxury brands.
