The recently-settled lawsuit against Polo Ralph Lauren Corp. and the United States Polo Association prohibits the sports organization from using its trademark double-horsemen mark when marketing its fragrance line, leading experts to weigh in on why exactly brands defend their fragrance lines so fiercely.
Flash-sale site Gilt Groupe is tweaking its customer service policies to better reach the needs of buyers by offering incentives such as reduced shipping fees and more efficient return policies.
Starwood Hotels & Resorts is rewarding members of Starwood Preferred Guest loyalists by offering free points and free-night awards for those who check in to properties worldwide via Foursquare.
A new study claims that tablet owners use their devices to browse and buy online more frequently than smartphone holders, giving hope to retailers looking for a mobile lease of life for catalogs.
Today in luxury marketing - YSL relaunches Touche Eclat to suit black and Asian women; Saks CEO says luxury spending is on the rebound as it reports Q1 profit up 51pc; Hublot opens New York flagship.
Brands such as Cartier, Bentley and Hublot are realizing that the only way to keep themselves top-of-mind in the mobile space is to offer application updates with fresh content, features and interaction.
Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.
Fontainebleau Miami is targeting upscale hotel consumers with new commerce-enabled, cross-platform mobile applications and optimized site that allow guests to explore the property and its amenities.
Approximately 14.7 percent of retailers inquire about why customers unsubscribe from email blasts, a sign that many brands are not really listening to their customers, according to a new study from Epsilon.
British department store Selfridges & Co. is attempting the biggest multichannel campaign in its history comprising mobile, print, digital and out-of-home ads focusing on bringing customers in-store to educate them about overfishing and saving the oceans through Project Ocean.
Mexican resort Marquis Los Cabos in Baja California Sur is wooing affluent guests with the promise of 24-carat gold and Clase Azul Ultra popsicles that run for $1,000 each.
Luxury Daily's sister publication, Mobile Commerce Daily, hosted the Mcommerce Summit: State of Mobile Commerce 2011 conference May 12 in New York where hundreds of brands and retailers were educated and informed about mobile commerce.
With power shifting to the consumer, compressing margins and changing paradigms, retailers are employing a smarter commerce approach to buy, market, sell and service products.
NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
