Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes.
The British retailer has agreed to acquire a major slice of the Italian brand's business, gaining exclusive distribution rights in the U.S., Canada, Central America and the Caribbean.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top five Luxury Key Opinion Leader” by Netbase Quid.
Ahead of a special prelaunch, guests of the online luxury retailer and Italian fashion house enjoyed a private boat tour, cocktail reception and picnic lunch during the weekend getaway at Lake Orta.
