Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
Spas across the hospitality brand’s portfolio participate, offering guests an evening of quiet reflection during one of the busiest periods of the year.
Across the industry this year, one refrain echoed: “Consumers say they want sustainability, but they don’t buy it.” This is the wrong conclusion drawn from the wrong data.
