British apparel label Belstaff is relocating its trademark and finance function to the United Kingdom from Switzerland, representing another step in the brand’s return to its home country.
Italian fashion house Dolce & Gabbana has cast Sophia Loren in a three-act film, capturing the generational appeal of its latest women’s fragrance and its inspiration, the rose.
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Luxury Daily's live news from Jan. 29 - Harrods to host society event benefitting contemporary art; Louis Vuitton drives sports fans to trunk-focused exhibition; Manolo Blahnik focuses lens on man behind the pumps in new film; Burberry targets younger market using Brooklyn Beckham, Snapchat.
Today in luxury marketing - Marc Jacobs Beauty to enter Harrods; Meet the Dior couture team; Coach is slowly doing the impossible: Restoring its upscale aura; Can luxury hotels do anything to make TripAdvisor's coveted top 10 list?
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
London-based shoemaker Manolo Blahnik’s designs have been seen on countless television and silver screens, and now the man behind the shoes is the subject of a documentary.
On Jan. 21 nearly 850 guests attended an event held at private aviator Jet Aviation’s hub at Florida’s Palm Beach International Airport to benefit the local chapters of the Boys & Girls Club.
This year will see the realization of new retail formats that harness emerging trends at their best, and luxury brands will need to decide how they will work with these new formats.
Yves Saint Laurent will be the subject of two museums, one in Paris and another in Marrakech, Morocco, cities in which the late fashion designer split his time.
The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.