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LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.

LONDON – Despite the emphasis on digital, traditional marketing still has its place in the luxury world, according to an executive from Watchfinder & Co. at Luxury Interactive Europe on Oct. 28.

LONDON – When a company wants to establish itself as a luxury brand, sometimes everything but the product needs to be changed, according to a Glenfiddich executive at Luxury Interactive Europe 2015 on Oct. 28.

German automaker BMW is using mobile streaming application Periscope to have fans “choose [their] own destination.”

With Apple selling 22 percent more iPhones during its most recent quarter, driving a 36 percent increase in iPhone revenues, the company’s glory days appear to be far from over.

Luxury Daily's live news from Oct. 28 - Rumors of Chinese purchase drive Starwood stock prices up; Anya Hindmarch makes Middle Eastern retail a priority; Alber Elbaz departs from Lanvin; Gucci’s new motifs retold to show modernity.

Today in luxury marketing - Kiton seeks to build women’s collection; Karl takes cruise to Cuba; Luxottica not "smug" despite record growth; High-tech Lexus LF-FC luxury concept runs on hydrogen, contains a hologram.

Marketing agencies too often fill your head with catchy one-liners. They say “Content is King” to sell you a blog or a landing page. They say “You need social media” to sell you a social management package.

Alber Elbaz, creative director of Lanvin, is the latest designer to step down from his position at a top luxury house.

Italian fashion label Gucci is asking online talents to repurpose its latest print motifs into artwork.

British accessories label Anya Hindmarch has entered a franchise agreement with Etoile Group to establish a retail footprint in the Middle East.

Starwood Hotels & Resorts Worldwide Inc. may soon be bought buy a Chinese firm.

U.S. jeweler David Yurman is emphasizing the story surrounding a marriage proposal to keep its engagement rings top of mind.

Even with global online retail sales increasing 17 percent annually, “about 40 percent of high-end brands don’t sell via the Web,” Bloomberg recently reported.

LONDON – Luxury brands are each facing individual challenges spanning distribution and marketing in the face of a changing retail landscape, according to an analyst from BNP Paribas at Luxury Interactive Europe 2015 on Oct. 27.

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

LONDON – British apparel and accessories label Belstaff has seen great results in its journey to track its clientele, according to a brand executive during Luxury Interactive Europe 2015 on Oct. 27.

LONDON – When faced with lacking awareness and a “dusty” image, LVMH-owned Champagne house Krug saw the potential in digital outreach to court consumers, said a brand executive at Luxury Interactive Europe 2015 on Oct. 27.

LONDON – Reaching the luxury traveler today means making connections in a new way and linking digital touchpoints, according to a Four Seasons executive speaking at Luxury Interactive Europe 2015 on Oct. 27.

LONDON – Corporate social responsibility may be about relationship building rather than transactions, but that makes it more important for brands, not less, according to a speaker from Christie’s at Luxury Interactive Europe 2015 Oct. 27.

Facebook saw 30 percent of online sales between January and May stem from mobile devices and predicts another jump in the fourth quarter, underscoring the need for merchants to optimize content for the platform.