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NEW YORK – While technology can help to deliver a high-touch experience to consumers, data and automation cannot replicate the level of engagement that a salesperson can create with shoppers, according to an executive from Moda Operandi at Luxury Interactive 2015 on Oct. 13.

NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.

Italian fashion label Prada is exploring the unique architecture of its Inside Bag through animations showing the handbag’s secret lives.

NEW YORK – Today’s luxury market is undergoing a massive shift, with consumers becoming less brand loyal, placing transactions on-the-go and being influenced by multiple sources and engaged on multiple devices.

NEW YORK – Through all of the technological innovations spurring the growth of ecommerce and mobile commerce, everything relates back to the consumer, according to panelists at Luxury Interactive 2015 on Oct. 13.

NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13.

Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.

Luxury Daily's live news from Oct. 13 - Valentino strolls the streets of Rome with “Donna”; Van Cleef & Arpels examines coded lexicon for latest tome; Furla takes on Fifth Avenue in retail expansion plan; David Webb, Estée Lauder share brand connection for exclusive line.

Today in luxury marketing - Zegna forms joint venture with Al Tayer for Middle East; In a world of its own: European luxury; The maddening and brilliant Karl Lagerfeld; Porsche North America names Klaus Zellmer CEO.

I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?

Jeweler David Webb has incorporated Estée Lauder’s Modern Muse fragrance into a limited-edition jewelry collection.

Italian leather goods brand Furla is upping its global retail strategy with the opening of a Fifth Avenue flagship in New York.

French jeweler Van Cleef & Arpels is taking consumers on a walk through the maison’s vocabulary through a new book.

Italian fashion house Valentino has captured its Roman raison d’être in the form of its latest fragrance, Valentino Donna.

The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.

British apparel and accessories brand Belstaff has won a lawsuit that resulted in the closure of more than 650 counterfeit Web sites.

According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.

Italy’s Fendi is taking an untraditional approach to menswear marketing by casting Amanda Harlech as lead in the narrative campaign surrounding the fall/winter 2015 collection.

French fashion house Kenzo is creating a widespread international poppy field online with the launch of a social media campaign.

British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.

Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?