British apparel and accessories label Pringle of Scotland is giving consumers the opportunity to become a designer with an interactive customizer for some of its most iconic knitwear.
Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
Shangri-La Hotels and Resorts is proving that a great meal is just as important as a great night’s sleep with the International Festival of Gastronomy.
With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.
British footwear maker John Lobb is traveling to its boutiques on New York’s Madison Avenue and Costa Mesa, CA’s South Coast Plaza shopping center to tout its bespoke capabilities.
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.