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Online home furnishings store LuxDeco is communicating a lifestyle behind its product selection with the launch of its first print Style Guide.

Italy’s Gucci has unveiled a new retail concept at its Milanese flagship to celebrate the first collection designed by the house’s creative director, Alessandro Michele.

British automaker Jaguar is generating publicity with a vehicle placement in “Spectre,” the latest James Bond film.

Four Seasons Hotel and Resorts is offering guests a chance to improve their event-hosting through the launch launch of Entertainment U(niversity).

Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.

U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.

U.S. fashion label Marchesa is tying the knot with St. Regis’ hotel and resort properties around the world through a bridal couture capsule collection.

Scotch whisky distiller Chivas Regal has collaborated with British luggage maker Globe-Trotter to create three collectibles for the traveling, whisky-drinking gentlemen.

Luxury brands are embracing the beloved story of “Alice’s Adventures in Wonderland” with a selection of treats paying homage to the novel’s 150th anniversary.

Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.

Department store chain Bloomingdale’s is promoting the relationships it has with fashion labels through a social campaign surrounding its 100 Percent Bloomies effort.

Fairmont Hotels and Resorts is partnering with Flytographer to take a burden off the hands of travelers.

Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey.

NEW YORK – A Swrve executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations.

Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.

NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers' waning interest in traditional intrusive ads and growing desire to choose with which content they engage.