You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.
French fashion house Christian Dior is encouraging consumers to visit new locations in Paris as part of its Summer Saga series honoring the brand’s eponymous founder.
French fashion label Givenchy is giving consumers the opportunity to preorder one of its most iconic bags online, while still maintaining the brand’s classic and personal aesthetic on its Web site.
Department store chain Nordstrom is reminding consumers to check out its summer sale with a quirky but somewhat popular summer trend that has the brand creating a giant, 3D installation on its roof.
The number of outbound international travelers is projected to reach 1 billion by 2018, creating an opportunity for luxury brands to reach a global audience through airport retail placements, according to a report by Conlumino.
Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.
The Ritz-Carlton Hotel Company is encouraging Middle Eastern travelers to celebrate the festival of Eid-ul-Fitr by visiting some of its most beautiful locations in the United States.
NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.
Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.
French jeweler Cartier’s Fondation Cartier pour l’art contemporain is highlighting modern art in an exhibit focusing on the work created by artists in the Democratic Republic of the Congo.
British fragrance house Penhaligon’s is offering its male consumers the opportunity to receive a traditional shave at its pop-up barber shop in London.
