A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.
British automaker Bentley Motors is continuing its collaboration with Switzerland's Breitling through the launch of a new series of cars inspired by the watchmaker's Jet Team.
High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.
British department store chain Selfridges is focusing on the feeling of strength that can be achieved and communicated through attire in a multichannel campaign.
Italian fashion house Emilio Pucci is introducing the modernized vision its new creative director Massimo Giorgetti has planned with a multi-faceted event.
Italian fashion label Bottega Veneta is continuing its collaboration with renowned artists for the fall/winter 2015 campaign with German photographer Juergen Teller.
Estée Lauder Cos.’ Crème de la Mer is furthering its conservation efforts this year by partnering with National Geographic to promote ocean exploration and preservation.
As the asset management industry incorporates improved technology, investments in alternative capital will increase to an expected $15.3 trillion by 2020, according to a new report by PwC.
Britain's Jaguar Land Rover is monitoring the emotional fluctuations of tennis fans at Wimbledon June 29 through July 12 to better calibrate its sponsorship efforts.
Today in luxury marketing - Europe’s markets tumble on Greek woes, US equities fall sharply; China’s fashion business billionaires; London luxury art fair displays high-end wheels to boot; Kate Moss and Lara Stone star in Balenciaga’s fall ads.
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.
Condé Nast-owned fashion publication Vogue has released two new volumes in its Vogue On book series that celebrates the fashion industry’s most noteworthy individuals.
