Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
German automaker BMW is teaming up with Sony PlayStation to encourage players of Gran Turismo 6 to capture images of the automaker's vehicles using the Photomode feature.
In the last decade, mobile devices have changed the way we communicate with one another, access information and consume media. Surprisingly, it has not really changed the way advertisers use these devices to communicate with consumers.
Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.
High-end technology accessories maker Brikk is releasing its own luxury adaptation of the anticipated Apple iPhone 6, complete with 24-carat gold and platinum options.
High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.
Department store chain Nordstrom is attracting beauty-conscious consumers to its Anniversary Sale with an advertisement on Condé Nast women’s magazine Allure’s mobile Web site.
Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.
