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French fashion label Jean Paul Gaultier is building its Twitter presence without sending a single tweet.

Automotive brands have embraced social media at a higher rate than brands in other product categories, according to a report from L2.

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

Hotel chain Fairmont is partnering with Robb Report to reveal an exclusive three-bedroom suite transformation.

British automaker Jaguar Land Rover is helping former military personnel transition into the workforce with an expanded training program.

The Peninsula Hotels is aiming to increase awareness for its properties’ amenities and services with a banner advertisement on The New York Times mobile Web site.

High-end fashion marketers Chanel and Christian Dior used repetition to promote their latest collections and support the “divine” fashion advertorials in the July issue of Tatler.

U.S. ready-to-wear fashion brand Tamara Mellon is generating attention for its newly launched British ecommerce site with a western-themed social video.

French beauty marketer Lancôme has tapped Caroline de Maigret, a model who has worked for Chanel and Louis Vuitton as well as a music producer, to be its latest spokesmodel.

Mandarin Oriental is enticing consumers to check out the amenities at its new property in Bodrum, Turkey, with a room package that includes a spending allowance for the in-house spa or dining room.

Rolls-Royce Motor Cars experienced record half-year sales, with growth in all regions.

U.S. footwear label Stuart Weitzman has created a new executive position that will handle global ecommerce and digital strategy.

Footwear label Christian Louboutin is piquing consumer interest in its upcoming beauty line launch with a Web site takeover.

Spanish leather goods brand Loewe is continuing its makeover with a new Web site design to highlight its updated logo and latest advertising campaign.

Swiss watchmaker IWC Schaffhausen is demonstrating its support for Laureus Sport for Good Foundation with the annual special-edition Laureus watch.

Scottish whiskey distiller The Macallan has taken over the display windows of London department store Harrods to tout the lifestyle of its drinkers.