Italian fashion label Gucci is encouraging consumers to share their favorite scent from the brand’s Flora fragrance line through a Facebook application.
Aston Martin, Ferrari, Maserati and other luxury automakers were looking to immerse consumers in the Goodwood Festival of Speed June 26-29 through various social recaps.
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
Online luxury consignment marketplace The RealReal has compiled its data on resale value into a mobile application to help give consumers a better idea of selling prices for high-end goods.
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
Department store chain Saks Fifth Avenue is partnering with Saturday Night Live on a campaign for the 16th year of its Key to the Cure charity shopping initiative.
Luxury marketers such as Prada and Christian Dior jockeyed for attention in the July issue of Condé Nast’s Vogue that featured actress Lupita Nyong’o on the cover.
Italian fashion label Gucci is continuing its support of emerging musicians by inviting students from around the world to participate in the Grammy Foundation's Grammy Camp July 12-21.
Starwood Hotels and Resorts’ The Luxury Collection is launching a Tumblr to highlight images of the brand’s locations and create an online community with guests.
