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Mobile is the biggest, most pervasive, most powerful, and most global trend driving us toward the age of the customer. It creates demands not only on customer-facing parts of the business, but also on the systems that technology managers own, systems that must be re-engineered for the demands of mobile. If you want your company to succeed, you must retool it for the age of the customer.

For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels.

French atelier Christian Dior is expanding its wonDiorland initiative's digital touchpoints with exclusive mobile content that enhances the desktop experience.

With all six of its indexed brands netting top 10 rankings in L2's latest report, Starwood Hotels and Resorts demonstrates that portfolios can evenly employ digital innovations across brands.

Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.

Italian jeweler Bulgari is celebrating its 130th anniversary with a microsite that examines the brand’s current activities rather than past achievements.

Italian apparel and accessories label Gucci is showcasing its pre-fall accessories collection with a social video set in a surreal house.

Jaguar Land Rover North America is launching two very different campaigns on each coast of the United States.

LVMH-owned Champagne maker Moët & Chandon is welcoming social media followers to participate in a summer-long photo contest.

Millennials are more likely than other age groups to seek out hotels with luxury services, according to a survey by Chase Card Services.

French couture fashion house Dior is highlighting legendary pieces from its archive with a traveling exhibit.

French fashion label Chloé is unveiling glimpses of its spring 2015 collection through a new account on social media mobile application Tunepics.

Italian automaker Ferrari is entering a partnership with Hong Kong-based hotel chain Shangri-La to bring guests a personalized experience when traveling to European and Asian race series.

Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book.

Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection.

Hospitality chain The Peninsula Hotels is launching a program to better immerse guests in the native culture of each hotel location.