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Just because something is online does not mean that it is interactive. Similarly, an interactive experience does not have to be online.

Italian fashion house Gucci has brought its museum across the Atlantic Ocean for the first time with an exhibit at the JK Iguatemi mall in São Paulo.

Italian fashion label Giorgio Armani is increasing consumer engagement by placing the viewer in the protagonist’s role for its latest Acqua di Giò campaign video.

Aston Martin is the latest luxury automaker to show thanks for its growing Facebook community with a contest featuring multiple brand prints by British artist Ian Cook.

German automaker Mercedes-Benz is enlisting Nintendo's Mario and friends to help raise awareness for its GLA model.

Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool.

Four Seasons Hotel Gresham Palace Budapest is letting prospective guests explore the property beforehand with a 360-degree immersive application.

Tiffany & Co., Ralph Lauren Home and Lancôme were among the luxury marketers in the May/June issue adding to Veranda’s 6.24 percent year-to-date advertising increase.

Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience.

For the second consecutive year, France’s Christian Dior has revived its “Secret Garden” campaign to attract consumers to its pre-fall 2014 collection before competing brands release their efforts.

Integrated cross-platform advertising frequently does not result in a higher return on investment or greater reach than independently run campaigns, according to new data from Nielsen.

Atlantic Coast Media Group is positioning its beauty brands to convert Baby Boomers into loyalists through a combination of 360-degree marketing and novel products.

Swiss watchmaker Longines is acting as the official timekeeper of the French Open held at Roland-Garros stadium in Paris.

Toyota Corp. brand Lexus is upping its commitment to artistic innovation by expanding the “Life is Amazing” short film series.

Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline.