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Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.

French perfumer Guerlain is looking to its roots to pay homage to the Terracotta bronzing powder with a limited-edition fragrance for the summer months.

London's Barbican Centre, the current host of the traveling exhibit on French couturier Jean Paul Gaultier’s career, has created a mobile application to accompany the retrospective.

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

BMW of North America is letting fans reserve one of 29 thirtieth anniversary BMW M5s to be sold in the United States exclusively through information revealed on Instagram.

The Luxury Collection is catering to its guests' affinity for art through a partnership with the Outset Contemporary Art Fund.

Christian Dior, De Beers and Tiffany & Co. all sought to prove that their jewelry collections are on par with the Tatler June issue’s royal subject matter.

Mobile marketing is at the forefront of some of the biggest transformations that we are seeing across the board. With these changes comes uncertainty, and if we stick to the standard and known ways of doing things, we will fall far behind.

French luxury conglomerate Kering is co-hosting the third annual “Empowering Imagination” competition for students with Parsons The New School of Design.

French crystal-maker Lalique will be able to further its position in the art world with an exhibition at the Corning Museum of Glass in Corning, NY.

Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.

British department store Fortnum & Mason is highlighting the art of hat making with a two-week series of in-store events at its Piccadilly store.

Private jet charter company JetSuite is basing its latest campaign on the industry's lack of transparency by emphasizing the misleading pricing hooks of competitors.

Four Seasons Hotel Las Vegas is endorsing environmentally sensible behavior by introducing electric car charging stations.

British automaker Bentley Motors is showcasing the thought process behind its technological advances with a new film shot with an iPhone 5s.

Omega, Louis Vuitton and Chanel added to the ideals of a “Lush Life” in the June issue of Condé Nast shelter publication Architectural Digest.

To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country's tight Internet rules.