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Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.

Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.

French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.

Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.

BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.

Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.

Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.

High-end travel agency Indagare is unveiling a new Web site, now in its beta soft launch, to better serve its members looking to plan, customize and book trips to worldwide destinations.