Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
Luxury apparel and accessories brands are appealing to their Chinese consumers with limited-edition items and gift ideas tailored for the Lunar New Year.
Luxury brands have been notoriously diffident when picking up emerging technologies, acting only when the coast is fully clear, but Bitcoin may provide an occasion to change that reputation.
Rolls-Royce Motor Cars is hewing to the preferences of its Middle Eastern consumers with the new "Arabian Nights"-inspired limited-edition 1001 Nights Collection.
Giorgio Armani, Burberry and Dolce & Gabbana looked at WSJ. magazine’s February issue as a springboard to debut their pre-spring 2014 collections along with numerous other brands, even as the supplement’s fashion pagination accounts for 37 percent this month.
Italian fashion brand Versace was featured in a video from pop star Lady Gaga that follows her trip to Paris to attend the house’s couture fashion show.
Global watchmakers convened in Geneva Jan. 20-24 for the annual trade- and invite-only Salon International de la Haute Horlogerie to unveil new and innovative timepieces and explore their shared passion of fine watches.
Prada-owned Miu Miu released a fast-paced spring 2014 campaign video that features a crop of new entertainment talent to reach a younger demographic who are the actresses’ peers.
LVMH-owned Champagne producer Moët & Chandon is promoting its Rosé Impérial using a multi-layered approach that combines a gift set for couples for Valentine’s Day and an interactive photo-sharing application to build awareness of its portfolio of spirits.
Dior and Chanel are among the fashion houses aiming to create their own romance with readers in the February “Love Story” issue of Condé Nast-owned Tatler as consumer focus reverts to self-gifting in the post-holiday climate.
