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Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.

British automaker Jaguar is gradually building its British Villains campaign leading up to the Super Bowl premiere, but the campaign has the legs to run with variation for much longer than the one-time mega-event.

Estée Lauder Cos.’ La Mer is promoting the 50 years of craftsmanship involved in the creation of its latest skincare serum with an interactive microsite highlighting the healing properties of the marketer’s Lifting Contour Serum.

Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.

Italian fashion house Fendi gave consumers a thorough idea of the backstage environment at a runway show with a behind-the-scenes video for its fall 2014 men’s collection.

British atelier Burberry is keeping fashion enthusiasts up-to-date with its latest collections through a mobile advertisement on New York magazine's The Cut.

French fashion house Christian Dior is educating consumers about its new Capture Totale Dreamskin product through a microsite that focuses on the “revolutionary” qualities of the product.

Audi, Bentley, Bugatti, Lamborghini and Porsche, under the Volkswagen Group umbrella, have attracted substantial attention in global markets through the branded mobile application, "Sports Car Challenge 2," recently reaching 1 million downloads.

Bentley Motors recently fine-tuned its plans to roll out a sports utility vehicle model by 2016, declaring that this move will fill a vacancy in the luxury automotive market.

Italian fashion brand Giorgio Armani brought its Emporio Armani print ad campaign to life with a social video showing the models dancing on set.

Department store chain Neiman Marcus is hosting a photo contest to celebrate the 30th anniversary of its InCircle loyalty program to reach consumers who are truly devoted to the retailer.

Twitter is increasing the likelihood that brands will actually reach core consumers with promoted tweets through the new Tailored Audience capability.

Today in luxury marketing - Neiman Marcus computers were hacked as far back as July; Couture appreciation remains robust; China's luxury gift-giving slumps 25pc; Is the luxury car market running out of gas?.

In 2014, consumers will continue to see personalization in mobile as marketers invest in branded applications and geo-fencing.

NEW YORK - A senior executive at Italian linens maker Pratesi said at Luxury FirstLook: Strategy 2014 that the brand's entrepreneurial and generational position resembles the state of French leather goods maker Hermès before it rose to global prominence.

NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.

Luxury real estate prices remained relatively flat in 2013, but demand continues to climb in the world's major markets, according to a report by Christie's International Real Estate.

French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video.