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Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.

Jeweler Van Cleef & Arpels is using its brand heritage to pique the interest of brand enthusiasts and general consumers unfamiliar with its inspirations through a microsite that generates eight-second messages of luck Oct. 7-23.

Christie's New York is bringing the rare Francis Bacon triptych "Three Studies of Lucian Freud" to auction Nov. 12, where it is expected to surpass the artist's previous auction record of $86 million in 2008.

Dorchester Collection is leveraging the marketing power of word-of-mouth with new e-gift cards that will likely insert the brand into more celebration conversations.

French fashion label Chanel is advertising its cosmetics collection through a video series titled “Makeup Revelations” that showcases insider tips by professional Chanel makeup artist Lisa Eldridge for enthusiasts who want to create a branded look at home.

Mandarin Oriental's flagship property Mandarin Oriental, Hong Kong is celebrating its 50th anniversary with a series of events ranging from culinary celebrations to special packages meant to honor loyal guests and inject new energy.

High-end smartphone manufacturer Vertu is appealing to consumers with a penchant for craftsmanship through its latest advertising campaign for the brand’s new device, the $6,000 Vertu Constellation.

Today in luxury marketing - Prada launches art project in Qatar; Louboutin wins case against shoe use by Flemish far right; Porsche wants 15 new markets by 2020; BMW mulls boosting electric-car investment on early i3 demand.

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.

Swiss watchmaker Tag Heuer is expanding its social media outreach with a new application available on its Facebook page that is likely to attract the attention of tech-savvy, younger consumers while promoting the limited-edition Tag Heuer Aquaracer Glacier Express timepiece.

Rolls-Royce Motor Cars continues to observe strong sales numbers in Asia where the percentage of ultra-high-net-worth individuals is growing.

Advertisers such as Chanel, Giorgio Armani and Hermès are pushing jewelry and accessories lines in The Wall Street Journal supplement WSJ. magazine’s inaugural “Fashion Resort & Winter Travel” October issue to complement the publication’s fashion-focused content and elevate the reader's experience.

Starwood Hotels & Resorts Worldwide is looking to increase loyalty among Starwood Preferred Guest members with its SPG Hot Escapes flash sale travel site that features exclusive offers with a minimum of 20 percent savings.

Today in luxury marketing - Neiman Marcus to roll out new delivery options, mobile app; Judge says "Bentley Car Kits" infringe on luxury company's trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the "man purse"—it is now a $9B luxury business.

With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.

Online retailer Amazon launched its luxury beauty store Oct. 10 to expand its luxury offerings to aspirational consumers aiming to save money on high-end products while still obtaining a piece of the luxury lifestyle.

Luxury marketers braided conventional tactics with emerging fads to tap into new demographics during the third quarter of 2013.

The Leading Hotels of the World is catering to the rising demand for mobile options with a new mobile-optimized Web site powered by Mobify that features a variety of functionalities and fast load times.